A new video campaign is showcasing how Bali has adapted COVID-19 health measures.

Developed through Bali Hotels Association Campaign, Bali, A New Kind Of Adventure follows a couple’s daily adventures in Bali over a series of six days.

It comes after BHA's 60 Days of Virtual Bali campaign, which showed the island moving through the different stages of letting visitors know it was not possible to travel to the island, through to getting prepared and starting to welcome visitors back.

The information provided covers travel restrictions, public health and safety measures such as physical distancing, and wearing of facemasks.

BHA Chairman Ricky Putra said the key message was for travellers to enjoy Bali, travel responsibly and take in the Balinese culture and hospitality on each day of their adventures in a way that will emotionally resonate with them. 

“We draw inspiration from Bali’s vast and rich cultural heritage which is one of our major assets," he said.

"We continue to carry the message of “Bali Is My Life” as visitors can start exploring Bali again under the new health and hygiene protocols."

Click here for more information about the campaign.

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